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PRACTICE HELPERS
The I Hate Selling Book: Business-Building Advice for Consultants, Attorneys, Accountants, Engineers, Architects, and Other Professionals
by Allan S. Boress
Designed for the many consultants and service professionals who can't stand selling, this guide supplies a step-by-step proven approach for maintaining and growing a business--even after raising fees. The author, a nationally-known speaker and business development expert, shows how to listen to potential clients, ask questions, evaluate answers, avoid fatal mistakes, and maintain contact and control in the sales situation.
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